It’s been interesting to follow the life of the new album. When we for the first time in June gave a hint about it’s existence we had a plan not to just put it out there. We set a release date, created a rough time plan (not super serious), we’re still indie, right? But a schedule to get it all ready and for people to know about it. A schedule that slowly became tighter when we realized we wouldn’t even have the album cover ready for the release date. But that’s a different story.
When the album was out it took a few days or even a week for it to really take off. For example one day when I was out cleaning the barn to prepare for setting up a summer gym, I happened to have the phone in my hands photographing and suddenly got a call from vlt. Usually they just call to sell subscriptions, but this time they wanted to write something about the album. “Småbarnsföräldrarna släpper album” or “Parents releasing an album” a paywall article. Also available in the paper version of vlt 2107-08-09.
When the paper copy of vlt came out we received greetings from our friends at livekarusellen that we’ve been touring with and they wished us good luck with the new album.
Things are slowly staring to return to normal. We’ve been sharing some new ideas, working much with video and subtitling. If you’re interested in the story behind Explorers we’ve created two videos where Anneli and I talk more about the album. And the upcoming music and projects sheds light on that there is a life after the album for our creative spirits too.