Just recently we passed 50 000 views on our Youtube channel. It has been active since 2006 and I would say that we were considered early adopters, at least in Sweden. Not many bands had their own channel at that time. Part of the situation was caused by the fact that you had to acquire a license from the copyright collecting societies for every site you’d like to upload your music to, if you were to follow the terms and agreements strictly. The situation was a gray zone and therefore we worked slightly anonymous by uploading the videos from a user account named “holymolydoly”. The username is still stuck in our url, not very handy for branding, but there you have the story anyway. A lot has happened since then and today every musician use Youtube as their no1 video site, even uploading covers and everyone think it’s fine. You could say the outsider has become mainstream. Or maybe it’s all wrong to recall Youtube as an outsider, because before here was nothing.
The most viewed video from our channel is this indie style video of our song “I See You Now” with more then 17000 views.
Fairly popular is the video from the video installation week.